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Big Win for South Africa’s Poultry Industry: A Feathered Triumph
Introduction
In a groundbreaking development, a Western Cape-based company has clinched a staggering R300 million per year deal to export chicken feet, a South African delicacy known as “walkie talkies,” to China. This trade agreement not only promises a substantial economic boost but also the creation of thousands of jobs along the entire value chain.
Securing the Lucrative Deal
AskCarlaKote, spearheaded by founder and CEO Carla Kote, has successfully secured this lucrative deal with the support of key players such as Wesgro and Standard Bank. The collaboration is set to deliver 540 tons of South African chicken feet to China monthly.
Job Creation Potential
This major trade deal not only benefits the economy but also holds the potential to generate up to 3,000 jobs, emphasizing its positive impact on employment.
Engaging Female-Owned Poultry Farms
The procurement of the product is set to be a collaborative effort with a network of predominantly female-owned poultry farms in the Western Cape and Mpumalanga. This strategy not only fosters economic growth but also champions gender inclusivity in the agricultural sector.
Overcoming Hurdles
Despite facing delays due to a recent bird flu outbreak, Carla Kote expresses optimism, stating that once regulatory hurdles are addressed, the first test order to China will be dispatched before the year’s end.
Support from Key Entities
The success of AskCarlaKote in securing this deal is attributed to the support received from Wesgro, the Official Tourism, Trade, and Investment Promotion Agency for Cape Town and the Western Cape, as well as Standard Bank.
Highly Sought-After Delicacy
Chicken feet have become a highly sought-after delicacy in China, with nearly half of the country’s annual chicken imports being dedicated to this culinary delight. Chinese cuisine creatively incorporates chicken feet into soups, stews, and snack items.
Changing Global Dynamics
While China traditionally sourced chicken feet from countries like Brazil, Vietnam, and the United States, South Africa’s poultry industry is now positioned to meet this demand, signaling a shift in global dynamics.
Beyond China: Exploring New Avenues
Emerging markets, including the United Arab Emirates, Saudi Arabia, and countries within the Southern African Development Community (SADC) and the African Continental Free Trade Area, are now showing promise for South Africa’s poultry exports.
Meeting Global Demand
With the global demand for poultry products, especially from countries like China, continuously on the rise, South Africa’s poultry industry is poised for significant expansion and global recognition.
Advanced Discussions in West Africa
AskCarlaKote is actively engaged in advanced discussions with various clients in West Africa to cater to the high demand for chicken feet in China. This demonstrates the company’s commitment to exploring diverse markets.
Inquiry from the Asian Market
The company has received another inquiry from the Asian market, further highlighting the growing interest and demand for South African poultry products.
